Wednesday, August 1, 2012

Summer 2012 shoot - Mimosa Sundays

Had such a great shoot for our latest collection Mimosa Sundays 
(check out our collections page for all the pics) and really enjoyed the day spent with an awesome team of  crazily creative and clever Wellingtonians.

We were shooting in the middle of winter and didn't want to battle the Wellington wind/rain/cold so set up racks of summer samples, shoes, accessories and the major prop
(peacock chair, yep it's a beauty:) at Boxtale Studio.
Photographer Louise Hatton found us some sunshine with sultry yellow and lavender backdrops (genius:)  and Emma M from Red 11  looked oh so beautiful as she drifted into a sultry Mimosa Sunday circa 1950, somewhere exotic perhaps a very secluded Asian hideaway:)
We wanted the look of the shoot to be part resort glam/ part holiday ease with relaxed styling and it was really nice to work with stylist Sopheak Seng for the first time to achieve that. He had the best finds, like the gorgeous gem brooch and 'cats eye' sunglasses from Emporium Vintage, shoes from Ultra and much more.

Of course,  Lisa Ussher of The Powder Room came to the party and worked her magic with the hair  and there was stunning, sunkissed make-up by Hayley Nees.
I grabbed some brightly coloured Shh by Sadie necklaces off a display in-store on my way out the door and they fitted in so well with some of the lookbook shots, as did one of my grandmother Airini's glass bead necklaces from some exotic location she had travelled to.
It all added up to a create our very own emma look for summer and with production underway styles will be in-store soon.
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