Friday, December 30, 2011

Wheel Stylish fashion show pics!

We loved taking part again in the annual Frocks on Bikes frocktastic fashion show earlier this year and with a bit of spare time, over the (rainy) hols, thought it's an ideal opportunity to put your feet up and take a gander at these brilliant photos by Dominika Zielinska of the show:
And when the rain finally does abate the Frockers have got heaps planned for the rest of summer so check out their website for details of events.

Thanks for helping make 2011 a great one for emma!

Wednesday, December 14, 2011

This will get you in the Christmas spirit!

We already adore She & Him and to make this time of year even better they've put out a Christmas album. It's kind of mellow at times (maybe better for chilly northern hemisphere yuletide action, supping hot toddies and watching snowflakes fall) but this track is one of my favs.
Even Ellen agrees:)

Tuesday, November 22, 2011


This Friday 25th and Saturday 26th November ONLY 10am-6pm.
Pop in after voting and do your bit for the local economy :)

Thursday, November 10, 2011

Summer print breezes into emma

We all like hanging out with our gal-pals and it's even more cool when you get to create stuff with them too!
Karin Amdal (she of Filiokus fame and many other clever creative projects:) and I got together to design a brand new summer print for my Vacationer collection which would take it's inspiration from summer picnics and days spent lazing on the beach.
Ahhh, yes idyllic....but we weren't content just with that and thought it needed a little local flavour to make it more 'us'.
Now if you know Wellington at all it's famous for it's relentless wind (we're not complaining, honest) so we decided to add a wee zephur, or two, breezing through the artwork and now we have our very own 'spin' on summer!
Screenprinted by the local lads at Brazen in tones of grey, pink, sky blue and red it now graces the front of my Sandie beach scoop back top which is in-store now.
So great to work with you Karin, big thanks.

Sunday, November 6, 2011

OKTOBERDEE BAGS - new to emma & NZ!

If you're like me you'll fall in love with these beautifully made, delicately detailed and perfectly practical bags from the Whimsy collection designed by Melbournian Lauren Ferry.
We are so lucky to be the first NZ stockist of these and just in time for putting one under the Christmas tree:)
Which one to pick? Decisions, decisions... Hannah has already nabbed a Boyscout in black and is loving it! Scrummy soft Italian leather, super cute stripe lining and lots of handy pockets inside and out- we have black as well as tan in-stock now.
Don't delay lovelies, make one your own soon.

Monday, October 17, 2011

flying south little bird, then join the FLOCK here...

It's had a tough year in Christchurch but they're definitely finding their feet again, which is fantastic:)
Our stockist FLOCK in Sumner, having managed to stay open through most of the shakes, is celebrating the arrival of lots of lovely new season summer clothing (including yours truly of course, emma) and gorgeous gifts!
Well worth the drive out their way and well worth your support ( and there's even an Emma in residence so you'll really feel at home)

Thursday, October 13, 2011

Word on the street...

is emma!
Ok so it's not just about us but there's loads of talk out there about the new gals (and guys) on upper Cuba Street.
It was lovely to have Bel pop in and have a chat about our new shop and I hope it inspires you to get out and take a bite of our gorgeous capital city!!
If you haven't checked out her blog site now's the time blossom...

Saturday, October 1, 2011

loving them lightbulbs...

Just look, aren't they cool! These Plumen low energy lightbulbs first caught my eye on that ever-inspiring blog Fancy! just about the time I was starting to work on our new Cuba St shop, it felt like perfect timing and it was. So after a day deliberating over cord lengths and hook positions with Steve (awesome sparky) we have light! Come on in to 268 for a closer look:)
p.s. we're in good company Plumen just created an amazing light installation at London Fashion Week , jealous.

Friday, September 30, 2011

Berri clever crochet fingers!

Excuse the word play but Berri Drum is very clever with crochet and we at emma are really excited to now stock her gorgeous crochet collars.
Based in Melbourne, Berri's Hand Hook Yarn is the first non-NZ label we have stocked but thought her work was so lovely we couldn't be without it. Her views on making/ creating and manufacturing really resonate with us and think you'll agree...
'remember(s) a time when things were made with love. When we labored over tasks and enjoyed the results. Possessions were fewer and we treasured them, cared for them, and they became heirlooms.'
We hope you will love her work as much as we do (we're stocking her awesome tassel and suede neckpieces too:)

Tuesday, September 27, 2011

We're open on Cuba Street!

Yep, it was a hot and steamy night (well actually it was a pretty typical chilly Welly spring evening) shared by loads of lovely folk who well and truly celebrated the opening of our new shop and the release of our summer collection Vacationer.
We had sensational wine sponsored by Te Mata Estate and yummy nibbles from Martha's Pantry.
Thank you to all for welcoming us into 'town' and especially my family and friends for supporting, believing and helping me live my dream.emxx

Thursday, September 15, 2011

Charming Cuba Street, emma is beguiled.

We think Cuba Street is the best street in Wellington to discover independant, individual and interesting shops so we are very very excited to be opening a new shop at #268 next week.
There's some gorgeous neighbours suchas The Powder Room, Madame Fancy Pants, Particles of Time and the wonderful Martha's Pantry just around the corner, for when you need a sustaining cuppa, or even better a cupcake, so there's plenty to make the stroll up Cuba Street well worthwhile.
We're so lucky to have found a beautiful vintage space with loads of character (it was once a butchers shop, just like our Berhampore shop) so pop on in, say hi and BRING ON SUMMER!

Sunday, September 4, 2011

Vacationer collection - first drop in store this week!

The daffs are out, the sun is shining so the time is ripe for some new season styles at emma.
First drop in this week there's goodies galore... dianne strappy silk sundress in a stunning 'tiger eye' print, tori denim skirt with the cutest sailboat contrast tie belt, farah pants, frida cuffed shorts and more!!
Grab some clogs, a big floppy 'Jodie Foster in Taxi Driver' 70's hat and your favourite emma style and come say 'hellooo' to summer with us,

Friday, August 26, 2011

Lovely new issue 6!!!

Extra-Curricular's latest lovely issue is in-store at emma now.Lots of inspiring stitchery + plenty more to keep you reading for ages.

Sunday, July 31, 2011

Behind the scenes at summer shoot

Love this time of year as one (fashion) season becomes another.
I know, so the temperatures might not be that summery yet but at emma we're thinking about where we want to go on holiday and what we want to wear.
I really like this emma season ahead with lots of 1970's inspiration in the range.
Great colours like orange and purple, striking stripes, a cool beachy print designed exclusively for us by Karin Amdal :) and a very cute ship-shape cotton print that I totally love (hope you will too)
Thought you might like to take a peek at what's ahead for emma and we made a little movie of behind the scenes at our shoot for the new season.
Feel the warmth and imagine the sunshine, emx

Saturday, June 25, 2011

emma eyecandy!

A local photographer, Claudia, took some rather lovely pics of our Berhampore shop lately when we had a window display up celebrating cool mothers...
Check out her other views of around Wellington there too.
It's always great seeing how others see places and things around us, gives you a fresh take on the familiar, thanks Claudia:)

Thursday, May 19, 2011

Remember when you stayed up all night for Telethon...

...I know awhile ago now but hey it was fun for a good cause (and Blair Underwood took off his shirt on a pledge, ahh memories:)
Well, coming up this Sunday is a day long global telethon for Christchurch called
Loads of details are on this link so please check it out:

I'm going to be one of the designers in the 'Fashion Challenge' at Te Papa creating an outfit to be auctioned off for Chch!
So turn onto Maori TV, come and visit us in Wellie, donate or pledge some $ and show your support-you might even get a one-of-a-kind emma creation as a keepsake.
Remember we're all one together this Sunday, x

Monday, May 16, 2011

Photography love x

Have been raiding the central wellington library lately, so good for those big glossy books you can never afford but just want want want...& must share with you a must borrow, in fact this will probably be a must buy it's so good...
'Tim Walker Pictures'
He is a genius with whimsy and skill to create a world you'd love to visit.

Tuesday, May 3, 2011

Are you loyal?

...'cause we're starting up the first ever loyalty scheme for emma customers,
The Register for Lovely Local Ladies.
Forget points we are giving away 'macaroons'!
Come in to our Berhampore store and see what it's all about.
You can start earning 'macaroons/points' on your first purchase of emma clothing
$10 spent = 1 'macaroon' and these are redeemable off your next full-price emma clothing purchase, easy peasey:)
Also, don't forget to pop in this Saturday (7th May) to celebrate our most favourite day- Mother's Day.
We're having special treats so please join us to nibble macaroons (the sweet tasty handmade type) locally made by 'Sky and Helene' and toast the favourite Mums in your life with a glass of bubbles, emx

Sunday, April 17, 2011

Bill Cunningham inspires me

Last weekend, Bella and I went to a documentary about Bill Cunningham, the New York based photographer who chronicles Street Style for the NY Times and does it on a bike, with a film camera at the age of 80. What a guy, we loved it. It was amazing not only for the fashion but it took us away to the streets of New York and Paris as seen through the eyes of a truly good, honest and creative man. If you're ever feeling a bit weary of the world this is a tonic:

You just have to believe... a little bit of magic ( and some nice warm woollies) when winter starts to cool things down. Wendy did and when I designed this 100% wool cardigan with the peter pan collar I believed too so just had to name it after her.
It'll keep you cosy warm and looking pretty so you can continue to create all your own magic in style:)
Available in redcurrant (as pictured), charcoal and black and instore at emma now!

Thursday, March 31, 2011

Hot off the presses!!!

...yep the latest issue of the gorgeous Extra-curricular magazine is out and instore at emma now!
Issue #5 has a great featurette on ceramics & we love the cover artwork by Golden Ink Collective's Abby Seymour, beautiful work & they even have a new online store!
There's new fashion and recipe pages as well as an article on Auckland synchronized swimming group 'The wet hot beauties'.
Wonder if they've heard about our own Swanwear bathers-perfect combo.
The last issue of Extra-curricular sold out, it's a strictly limited run see, so pop in, grab one and get creative.

Monday, February 28, 2011

Wonderful wet wedding day!

I have to share with you these beautiful pics of the very lovely and talented Anna, and new husband Chris, on their recent wedding day. Anna has been helping emma over the last few years with creating great graphics, a wonderful new website and amazing ads and I was really excited to have the opportunity to make her wedding dress. We used ivory silk her Mum had bought years ago, perhaps for such an event, some vintage inspiration and a little bit of lace to finish off - perfect.
Congratulations you two and I know you'll have a wonderful and creative life together, xx

Wednesday, February 16, 2011

Final fling for summer sale

We want to clear the decks so having our first ever sample & seconds workroom sale in Berhampore.
Please spread the word and hurry on in-only lasts for a week.x

Tuesday, February 15, 2011

Busy, busy blossoms...

Where are the days going in 2011??
Busy times at emma so not a lot of blog time but winter production is in full swing, yippee!

So no time to waste, but thought you should know about lawyer/passionate cook Delaney Mes of blog Heartbreak Pie . She makes tasty food that's sure to inspire and she's a fan of emma!
So being that we share a love of food/baking/cooking & eating with her we thought it great she wanted to wear emma on her first TV appearance on Good Morning.
She looks very kitchen chic in our Blossom dress teamed with an adorable apron from her sister.
Check out how great she looks, bet Sarah was jealous-hee,hee!

Monday, January 10, 2011

Happy New Year!!

2010's going to be a great year and we're happy to say, that after a lovely sunny holiday in Waikanae, our Berhampore shop is open again!
We are back to normal trading hours from today (Tuesday 11th Jan) which are 10am to 5pm all week and 10am-4pm on Saturdays.
There's lots to look forward to this year with a new season release just around the corner but before then there's still quite a lot of summer fun to be had.
Thanks to all you lovely ladies, and some lovely lads too, who have helped 'emma' along the way and look forward to seeing you all again this new year.