Behind the scenes at summer shoot

Love this time of year as one (fashion) season becomes another.

I know, so the temperatures might not be that summery yet but at emma we're thinking about where we want to go on holiday and what we want to wear.

I really like this emma season ahead with lots of 1970's inspiration in the range.

Great colours like orange and purple, striking stripes, a cool beachy print designed exclusively for us by Karin Amdal :) and a very cute ship-shape cotton print that I totally love (hope you will too)

Thought you might like to take a peek at what's ahead for emma and we made a little movie of behind the scenes at our shoot for the new season.

Feel the warmth and imagine the sunshine, emx

summer 2011 vacationer collection