NEW label for emma- SHERYL MAY

Two local lasses, Emma and Sheryl, once went to fashion school in Wellington, became great friends, travelled the world, found love, lost love, made families, danced & played whilst always coming 'home' to their shared love of clothes, fashion and sewing.

Well this season I'm really excited to say my wonderful friend and talented designer

Sheryl May is stocking her self-named fashion label at emma on Cuba Street.

Sheryl's clothing collection is beautifully made, uses amazing fabrics and flattering shapes, takes reference from vintage art in her prints and is all New Zealand made (yah!)

Sheryl is based in her hometown of Gisborne for half the year then whizzes back to London to work backstage for Burberry at Fashion Week and indulge her other love of dancing while sourcing new fabrics and inspiration- all sounds good to me:)

Her select pieces are in-store now so please pop in and take a peek at lovely Sheryl May

WORKROOM SALE-BERHAMPORE BOOMER!!

This Friday 25th and Saturday 26th November ONLY 10am-6pm.

Pop in after voting and do your bit for the local economy :)

Word on the street...

is emma!

Ok so it's not just about us but there's loads of talk out there about the new gals (and guys) on upper Cuba Street.

It was lovely to have Bel pop in and have a chat about our new shop and I hope it inspires you to get out and take a bite of our gorgeous capital city!!

If you haven't checked out her blog site now's the time blossom...

Word on the Street

We're open on Cuba Street!

Yep, it was a hot and steamy night (well actually it was a pretty typical chilly Welly spring evening) shared by loads of lovely folk who well and truly celebrated the opening of our new shop and the release of our summer collection Vacationer.

We had sensational wine sponsored by Te Mata Estate and yummy nibbles from Martha's Pantry.

Thank you to all for welcoming us into 'town' and especially my family and friends for supporting, believing and helping me live my dream.emxx

Charming Cuba Street, emma is beguiled.

We think Cuba Street is the best street in Wellington to discover independant, individual and interesting shops so we are very very excited to be opening a new shop at #268 next week.

There's some gorgeous neighbours suchas The Powder Room, Madame Fancy Pants, Particles of Time and the wonderful Martha's Pantry just around the corner, for when you need a sustaining cuppa, or even better a cupcake, so there's plenty to make the stroll up Cuba Street well worthwhile.

We're so lucky to have found a beautiful vintage space with loads of character (it was once a butchers shop, just like our Berhampore shop) so pop on in, say hi and BRING ON SUMMER!

Vacationer collection - first drop in store this week!

The daffs are out, the sun is shining so the time is ripe for some new season styles at emma.

First drop in this week there's goodies galore... dianne strappy silk sundress in a stunning 'tiger eye' print, tori denim skirt with the cutest sailboat contrast tie belt, farah pants, frida cuffed shorts and more!!

Grab some clogs, a big floppy 'Jodie Foster in Taxi Driver' 70's hat and your favourite emma style and come say 'hellooo' to summer with us,

emx

emma eyecandy!

A local photographer, Claudia, took some rather lovely pics of our Berhampore shop lately when we had a window display up celebrating cool mothers...

http://eyecandy.undko.de/emma

Check out her other views of around Wellington there too.

It's always great seeing how others see places and things around us, gives you a fresh take on the familiar, thanks Claudia:)

Are you loyal?

...'cause we're starting up the first ever loyalty scheme for emma customers,

The Register for Lovely Local Ladies.

Forget points we are giving away 'macaroons'!

Come in to our Berhampore store and see what it's all about.

You can start earning 'macaroons/points' on your first purchase of emma clothing

$10 spent = 1 'macaroon' and these are redeemable off your next full-price emma clothing purchase, easy peasey:)

Also, don't forget to pop in this Saturday (7th May) to celebrate our most favourite day- Mother's Day.

We're having special treats so please join us to nibble macaroons (the sweet tasty handmade type) locally made by 'Sky and Helene' and toast the favourite Mums in your life with a glass of bubbles, emx

Happy New Year!!

2010's going to be a great year and we're happy to say, that after a lovely sunny holiday in Waikanae, our Berhampore shop is open again!

We are back to normal trading hours from today (Tuesday 11th Jan) which are 10am to 5pm all week and 10am-4pm on Saturdays.

There's lots to look forward to this year with a new season release just around the corner but before then there's still quite a lot of summer fun to be had.

Thanks to all you lovely ladies, and some lovely lads too, who have helped 'emma' along the way and look forward to seeing you all again this new year.

emx

Santa's coming!!!!

In our shop window this week, taking centre stage to welcome in the festive season and looking cuter than ever, it's Filiokus!

We have a fantastic selection of this beautiful, locally made children's playwear label in store now, let your child's imagination take flight ( & smile as they look super cute whilst doing it).

Strawberry & watermelon sun-hats, santa suits, sunrise dresses and dinosaur romper suits- ohh our munchkins never had more fun dressing up.

This summer be a bathing beauty...

Ester Williams eat your heart out... Swanwear is here!

Designed and made in Wellington by the lovely Annemiek, emma is very proud to be the only retail stockist of Swanwear swimwear.

They are flattering, comfy, beautifully made and oh just a bit glam.

We have the styles and colours pictured above- Black Swan, Fifties Birdie & Retro Butterfly-instock but can mix and match for you if you want something a little different, nice.

Come on in and try them on for yourself-you'll be a bathing beauty too:)

Oh so-pretty...

Just arrived at emma!

Poppy so-pretty dress in silk spotty stripe (o.k.- it can be a tunic top if you're not up to getting the pins out just yet:)

It also comes in the sweetest cherry dot silk print and our very favourite teeny tiny cotton floral print as a blouse.

Numbers are limited so check it out at emma in berhampore now.

get emma online now!

We're very excited to tell you that the lovely online shop Foxes is now stocking emma

http://www.foxes.co.nz/catalog/index.php

There's some great end of season specials on there right now and new season summer not far away:)

So now you don't need to despair if you're living the life up north or way down south. If the mail can get to you so can emma xx

To market...

This Saturday emma is going to wheel out the clothes rack and set up a wee pop-up at the extra special Frank Kitts fashion themed market-yah!!

With WOW just around the corner Wellington has fashion clothing firmly on the radar so pop on in and you'll get an exclusive taste of some of the best and freshest local labels all under one roof.

How good is that:)

Check out these 'Threads'!

Thread is a great site that tells you heaps about what's happening in and around the NZ fashion industry.The lovely Cyndi G has just put up a piece on emma so go have a look-see:

http://www.thread.co.nz/news/5320/15/emma-by-Emma-Wallace/d,thread-article

There are some pics from our latest late night shopping session there too so thanks to everyone that came along and got snapped.

xx.

Winter's here finally

Yep it may be raining and chilly but it's a great excuse to snuggle up in your winter woolies and layer, layer, layer.

Having a late night at emma tomorrow night and hope the weather doesn't scare everyone away.

Remember cold hands, warm heart...there's lots to warm you in-store at the mo:)

See you Tuesday 25th May 5-8pm, bubbles on me!

Here's more winter coming at ya!

Of course there is and looking 'tres chic'.

The brigette batwing top is my merino wool winter '10 version of the fav summer number you might well own and is instore now.

There's also very snuggly cotton/spandex velveteen veronique trousers or boot shorts.

They are a brilliant more tailored sub for leggings but just as comfy-mmm...

Also if you haven't twigged already emma is now on Facebook

http://www.facebook.com/pages/emma/117826394903336?ref=ts

You can check out the whole emma winter collection pics there too:)

Warm tootsies for you

I've been looking for another nana rug for quite awhile, to keep your tootsies warm in the changing room, and thought it was a lost cause but yippee-doo found this lovely one on Trade Me.

Made from beautiful floral vintage carpet, which even matches the large nana rug already instore, and clever Mandy has shaped it into a tiki which I think is pretty cute.

You can contact her on mandywilson@clear.net.nz if you want to know more or just come into emma and admire her handiwork!

new season collection

Being in the middle of 'redesigning' my website (with the talented help of the lovely Anna Stewart) my updating of the winter collection pics has been somewhat delayed-sorry:)

Thought I'd post them on here over the next few days so you can have a look-see at what's hitting the stores over the next few weeks.

The collection is called elle voyage and my inspiration whirled with thoughts of travelling, near and far, real and imaginary, whilst listening to French songbird Melanie Pain.

So a wee bit of French seduction has helped create this range and there's cosy and chic new numbers to ease you into autumn and beyond!

Hope you like,emx

We have signage!

No more temporary, paper, double sided tape, stuck on signs for us yah!

With help from the talented Anna Stewart we now have a great window to welcome you into the 'nana lounge'

(I think the two lovebirds on the twirly ribbon on the left are her and her fiance cooing x)

I even dressed up my mannequin to celebrate WOW style, as the Wearable Arts awards are in town, and although it's my usual forte a few paper dollies, vintage lace and an embroidered tablecloth put together to make pretty don't look half bad and was really fun to do:)

I can see why people enter that competition year after year.

My other front window is also more than wonderful as has a beautiful delicate installation work by Phoebe Morris evoking the theme of my summer range Stitchbirds.

She's a talented chickadee so keep your eyes peeled as she creates new and varied visual feasts!

Spring has sprung.

emx