Winter sale time!

We've reduced all clothing for our bumper winter sale...so hurry on in to our boutiques at
268 Cuba St or 476 Adelaide Rd in Wellytown or check it out online , love to see you soon:)

NEW ONLINE BOUTIQUE for emma

We've been very busy getting our latest winter '12 collection 'She's with the band' in-store and it's going down a treat- the tangerine, teal and purple spot silk shift dress has won quite a few hearts and our stretchy skinny pants in black, grey or tangerine are a new staple winter piece for keeping comfy and cosy.

Also this season, we are very excited to have launched our own online boutique 
YIPPEE!!!
We're adding new pieces all the time so whether you're in Wellington, Melbourne, Austin or actually anywhere in the whole wide wonderful world, we would be thrilled to send you out your very own piece (or two) of emma:)
Here's just a couple of my favs for the season...
I'm loving these black fake fur pieces (the fabric has this soft feather like 'fur' surface with a slight sheen to it, ammmazzing)
The  'Jumpin' Jack Flash' Jumper has this fur as the front panel and sleeves and back in 100% Merino Wool (toasty)
'First cut is the deepest' vest looks great over a shirt or to add a gorgeous textural element to an outfit.

 New winter styles are arriving in-store every week so pop into our Cuba Street or Adelaide Road boutiques or check out our new online boutique.

NEW label for emma- SHERYL MAY

Two local lasses, Emma and Sheryl, once went to fashion school in Wellington, became great friends, travelled the world, found love, lost love, made families, danced & played whilst always coming 'home' to their shared love of clothes, fashion and sewing.

Well this season I'm really excited to say my wonderful friend and talented designer

Sheryl May is stocking her self-named fashion label at emma on Cuba Street.

Sheryl's clothing collection is beautifully made, uses amazing fabrics and flattering shapes, takes reference from vintage art in her prints and is all New Zealand made (yah!)

Sheryl is based in her hometown of Gisborne for half the year then whizzes back to London to work backstage for Burberry at Fashion Week and indulge her other love of dancing while sourcing new fabrics and inspiration- all sounds good to me:)

Her select pieces are in-store now so please pop in and take a peek at lovely Sheryl May

Sweet 1960s

Getting excited about the new winter '12 season and have lots of inspiration courtesy of some very cool women from the music and fashion scene of the 1960s...

Twiggy and those lurvely eyelashes, Patti Boyd's sweet style & staunch attitude ( love that knitted beret:), Pamela Courson's rock'n'roll love life, Mary Quant's innovation of shape and amazing style and the photography of John French...inspiring!!!

You just have to believe...

...in a little bit of magic ( and some nice warm woollies) when winter starts to cool things down. Wendy did and when I designed this 100% wool cardigan with the peter pan collar I believed too so just had to name it after her.

It'll keep you cosy warm and looking pretty so you can continue to create all your own magic in style:)

Available in redcurrant (as pictured), charcoal and black and instore at emma now!

Check out these 'Threads'!

Thread is a great site that tells you heaps about what's happening in and around the NZ fashion industry.The lovely Cyndi G has just put up a piece on emma so go have a look-see:

http://www.thread.co.nz/news/5320/15/emma-by-Emma-Wallace/d,thread-article

There are some pics from our latest late night shopping session there too so thanks to everyone that came along and got snapped.

xx.

The WINTER SALE has been been going great (promoted by our wonderful owl art window created by the talented Miss Phoebe!) and don't despair if you haven't got to emma yet, there's still plenty of styles and bargains available.
Just to make things even easier for you...our opening hours have now extended!!
Tuesday-Friday 10am -5pm & Saturday 10am-4pm.
Come on down to 'Happening Berhampore' folks:)

Fabric sale at emma

Love fabric, but you missed 'Fabricabrac' recently,fret not! emma has joined forces again with pal Deborah Sweeney and have an awesome mix of fabrics for sale at emma. Extended until this Saturday 17th July (due to popular demand). There are some great value pieces for crafters, sewers and textile lovers alike:)

You can always check out my winter range too!

scarves, skirts & more

A few new items have hit the racks at emma to help keep those winter chills away!

The Popette reversible skirt comes in chocolate or grey marle merino wool/modal one side and when flipped becomes a cute stripe skirt. The name says it all, it is totally reversible-got to love those two for one pieces.

We've also stocked up on some scrummy neck wrap/scarves to add a bit of zing to your winter gear - woolly, stripe, merino, red, orange, green-it's a great easy update.

And not to forget the new emma staple the long line terese tank top in merino wool. It's comfy, cosy and so handy to add layer upon layer, upon layer....

Winter's here finally

Yep it may be raining and chilly but it's a great excuse to snuggle up in your winter woolies and layer, layer, layer.

Having a late night at emma tomorrow night and hope the weather doesn't scare everyone away.

Remember cold hands, warm heart...there's lots to warm you in-store at the mo:)

See you Tuesday 25th May 5-8pm, bubbles on me!

Here's more winter coming at ya!

Of course there is and looking 'tres chic'.

The brigette batwing top is my merino wool winter '10 version of the fav summer number you might well own and is instore now.

There's also very snuggly cotton/spandex velveteen veronique trousers or boot shorts.

They are a brilliant more tailored sub for leggings but just as comfy-mmm...

Also if you haven't twigged already emma is now on Facebook

http://www.facebook.com/pages/emma/117826394903336?ref=ts

You can check out the whole emma winter collection pics there too:)

new season collection

Being in the middle of 'redesigning' my website (with the talented help of the lovely Anna Stewart) my updating of the winter collection pics has been somewhat delayed-sorry:)

Thought I'd post them on here over the next few days so you can have a look-see at what's hitting the stores over the next few weeks.

The collection is called elle voyage and my inspiration whirled with thoughts of travelling, near and far, real and imaginary, whilst listening to French songbird Melanie Pain.

So a wee bit of French seduction has helped create this range and there's cosy and chic new numbers to ease you into autumn and beyond!

Hope you like,emx

Clogs are go!

Having loved wearing my Funkis yellow summer clogs over the last year I searched in vain to source some winter clogs for my new season shoot which is themed on travel and our dreams and inspiration for these voyages.

On my online travels I did spot these hand painted lovelies that shoot Heidi from the hilltops to high fashion quicker than you can yodel and thought they are pretty 'spech' and worth sharing.x.

http://www.mtclogs.com/index.htm

Live like Lola opens!

And where else but in that wee little wine oasis across cook strait - Blenheim!

Hmmm.. you think what's that about?

Well it's about a brand spanking new store run by the very lovely Karen.

She's been doing her homework and built up a local following with her great mix of labels and now has found the perfect permanent spot for Lola to call home 14 Wynen Street right in the centre of town.

emma is really happy to be stocking there so pop on in and help celebrate the opening and I'm sure Karen will find you something perfect to wear this wild and woolly winter.

Owls and starry nights at ANZFW

Paul Densem @ teaspoon (Island Bay based of course!) made this fantastic animated film for emma which set the mood brilliantly for the show.

Leaving the comfort of your crackling campfire enter a moody fairy-tale forest on a starry night, with the cutest owls coming along to keep you company, as you get lost with emma. 

Also there's a video of the Verge Breakthrough show featuring emma on the link below:

www.gloss.co.nz/fashiondesktoptv/2008/Day2/Verge%20Breakthrough%20Show

It's almost like being there:)

MEOW...catwalk @ Fashion Week

No cameras allowed backstage at Fashion Week... but as I totally wanted you all there to share the experience I've got a few catwalk shots the lovely Owen took as sneak peek of my winter 09 collection 'lets get lost'. x.