Vacationer collection - first drop in store this week!

The daffs are out, the sun is shining so the time is ripe for some new season styles at emma.

First drop in this week there's goodies galore... dianne strappy silk sundress in a stunning 'tiger eye' print, tori denim skirt with the cutest sailboat contrast tie belt, farah pants, frida cuffed shorts and more!!

Grab some clogs, a big floppy 'Jodie Foster in Taxi Driver' 70's hat and your favourite emma style and come say 'hellooo' to summer with us,

emx

Behind the scenes at summer shoot

Love this time of year as one (fashion) season becomes another.

I know, so the temperatures might not be that summery yet but at emma we're thinking about where we want to go on holiday and what we want to wear.

I really like this emma season ahead with lots of 1970's inspiration in the range.

Great colours like orange and purple, striking stripes, a cool beachy print designed exclusively for us by Karin Amdal :) and a very cute ship-shape cotton print that I totally love (hope you will too)

Thought you might like to take a peek at what's ahead for emma and we made a little movie of behind the scenes at our shoot for the new season.

Feel the warmth and imagine the sunshine, emx

summer 2011 vacationer collection

Remember when you stayed up all night for Telethon...

...I know awhile ago now but hey it was fun for a good cause (and Blair Underwood took off his shirt on a pledge, ahh memories:)

Well, coming up this Sunday is a day long global telethon for Christchurch called

RISE UP.

Loads of details are on this link so please check it out:

https://riseup.org.nz/home

I'm going to be one of the designers in the 'Fashion Challenge' at Te Papa creating an outfit to be auctioned off for Chch!

So turn onto Maori TV, come and visit us in Wellie, donate or pledge some $ and show your support-you might even get a one-of-a-kind emma creation as a keepsake.

Remember we're all one together this Sunday, x

Photography love x

Have been raiding the central wellington library lately, so good for those big glossy books you can never afford but just want want want...& must share with you a must borrow, in fact this will probably be a must buy it's so good...

'Tim Walker Pictures'

http://www.teneues.com/shop-int/books/fashion/pictures.html

He is a genius with whimsy and skill to create a world you'd love to visit.

You just have to believe...

...in a little bit of magic ( and some nice warm woollies) when winter starts to cool things down. Wendy did and when I designed this 100% wool cardigan with the peter pan collar I believed too so just had to name it after her.

It'll keep you cosy warm and looking pretty so you can continue to create all your own magic in style:)

Available in redcurrant (as pictured), charcoal and black and instore at emma now!

This summer be a bathing beauty...

Ester Williams eat your heart out... Swanwear is here!

Designed and made in Wellington by the lovely Annemiek, emma is very proud to be the only retail stockist of Swanwear swimwear.

They are flattering, comfy, beautifully made and oh just a bit glam.

We have the styles and colours pictured above- Black Swan, Fifties Birdie & Retro Butterfly-instock but can mix and match for you if you want something a little different, nice.

Come on in and try them on for yourself-you'll be a bathing beauty too:)

Craft rescue from Ruby in the Dust

Yep, it's raining again in the Capital but this does give you the perfect excuse to get comfy inside and get those crafty fingers working. As we know sometimes a little helping hand is needed to get you started and Ruby in the Dust have come to the rescue.

emma now stocks these cute felt craft kits with everything you need to make six beautiful birds or hearts, tweet!! It's a great gift and perfect for any friends, young and old, just starting out in their journey into the fabulous world of craft:)

Winter's here finally

Yep it may be raining and chilly but it's a great excuse to snuggle up in your winter woolies and layer, layer, layer.

Having a late night at emma tomorrow night and hope the weather doesn't scare everyone away.

Remember cold hands, warm heart...there's lots to warm you in-store at the mo:)

See you Tuesday 25th May 5-8pm, bubbles on me!

Here's more winter coming at ya!

Of course there is and looking 'tres chic'.

The brigette batwing top is my merino wool winter '10 version of the fav summer number you might well own and is instore now.

There's also very snuggly cotton/spandex velveteen veronique trousers or boot shorts.

They are a brilliant more tailored sub for leggings but just as comfy-mmm...

Also if you haven't twigged already emma is now on Facebook

http://www.facebook.com/pages/emma/117826394903336?ref=ts

You can check out the whole emma winter collection pics there too:)

Summer 09/10 peek

...of my new season collection called Stitchbirds.

Named because I love birds and I love stitching things and what's even cooler, put them together and they make the name of a beautiful native New Zealand bird, ahhh....

This summer I continue to develop elements which are becoming touchstones of my label

colour, comfort, prettiness & practicality.

Just above you'll see the Biba bell sleeve dress and it is one of my favourite pieces.

With it's wee peek of contrast petticoat and new feature print it's great for all sorts of summer fun (comes as a top version too:)

For when you want to dress-up pick'n'mix dresses are brilliant.

We gave retailers a chance to play and create their own special pick'n'mix mixture.

Pick a frill sleeve combine with a sweetheart neckline add pockets you get the drift.

Pump up the plumage with the twinkle glitter skirt (second pic down)

Ohh it's so glittery and magical makes you want to grant wishes:)

Wear it with my cute crafty tee and you'll be the belle of the bbq, hee, hee!

Sorry for only showing a few pics here but am updating my website with the full range at the mo so won't be much longer.

In the meantime you can fly to your nearest stockist and see everything in-store now!

See you tweetie

emx

(Check out the cute Shelley shoes we used for shoot, thanks Shoe Connection, Cuba Street)