NEW label for emma- SHERYL MAY

Two local lasses, Emma and Sheryl, once went to fashion school in Wellington, became great friends, travelled the world, found love, lost love, made families, danced & played whilst always coming 'home' to their shared love of clothes, fashion and sewing.

Well this season I'm really excited to say my wonderful friend and talented designer

Sheryl May is stocking her self-named fashion label at emma on Cuba Street.

Sheryl's clothing collection is beautifully made, uses amazing fabrics and flattering shapes, takes reference from vintage art in her prints and is all New Zealand made (yah!)

Sheryl is based in her hometown of Gisborne for half the year then whizzes back to London to work backstage for Burberry at Fashion Week and indulge her other love of dancing while sourcing new fabrics and inspiration- all sounds good to me:)

Her select pieces are in-store now so please pop in and take a peek at lovely Sheryl May

Sweet 1960s

Getting excited about the new winter '12 season and have lots of inspiration courtesy of some very cool women from the music and fashion scene of the 1960s...

Twiggy and those lurvely eyelashes, Patti Boyd's sweet style & staunch attitude ( love that knitted beret:), Pamela Courson's rock'n'roll love life, Mary Quant's innovation of shape and amazing style and the photography of John French...inspiring!!!

Wheel Stylish fashion show pics!

We loved taking part again in the annual Frocks on Bikes frocktastic fashion show earlier this year and with a bit of spare time, over the (rainy) hols, thought it's an ideal opportunity to put your feet up and take a gander at these brilliant photos by Dominika Zielinska of the show:

BEHIND THE SCENES.....&....FASHION SHOW/ CROWD-SPOTTING

And when the rain finally does abate the Frockers have got heaps planned for the rest of summer so check out their website for details of events.

OH, and HAPPY NEW YEAR!!

Thanks for helping make 2011 a great one for emma!

xx

Summer opening hours for emma boutiques

This will get you in the Christmas spirit!

We already adore She & Him and to make this time of year even better they've put out a Christmas album. It's kind of mellow at times (maybe better for chilly northern hemisphere yuletide action, supping hot toddies and watching snowflakes fall) but this track is one of my favs.

Even Ellen agrees:)

WORKROOM SALE-BERHAMPORE BOOMER!!

This Friday 25th and Saturday 26th November ONLY 10am-6pm.

Pop in after voting and do your bit for the local economy :)

Summer print breezes into emma

We all like hanging out with our gal-pals and it's even more cool when you get to create stuff with them too!

Karin Amdal (she of Filiokus fame and many other clever creative projects:) and I got together to design a brand new summer print for my Vacationer collection which would take it's inspiration from summer picnics and days spent lazing on the beach.

Ahhh, yes idyllic....but we weren't content just with that and thought it needed a little local flavour to make it more 'us'.

Now if you know Wellington at all it's famous for it's relentless wind (we're not complaining, honest) so we decided to add a wee zephur, or two, breezing through the artwork and now we have our very own 'spin' on summer!

Screenprinted by the local lads at Brazen in tones of grey, pink, sky blue and red it now graces the front of my Sandie beach scoop back top which is in-store now.

So great to work with you Karin, big thanks.

emx