NEW ONLINE BOUTIQUE for emma

We've been very busy getting our latest winter '12 collection 'She's with the band' in-store and it's going down a treat- the tangerine, teal and purple spot silk shift dress has won quite a few hearts and our stretchy skinny pants in black, grey or tangerine are a new staple winter piece for keeping comfy and cosy.

Also this season, we are very excited to have launched our own online boutique 
YIPPEE!!!
We're adding new pieces all the time so whether you're in Wellington, Melbourne, Austin or actually anywhere in the whole wide wonderful world, we would be thrilled to send you out your very own piece (or two) of emma:)
Here's just a couple of my favs for the season...
I'm loving these black fake fur pieces (the fabric has this soft feather like 'fur' surface with a slight sheen to it, ammmazzing)
The  'Jumpin' Jack Flash' Jumper has this fur as the front panel and sleeves and back in 100% Merino Wool (toasty)
'First cut is the deepest' vest looks great over a shirt or to add a gorgeous textural element to an outfit.

 New winter styles are arriving in-store every week so pop into our Cuba Street or Adelaide Road boutiques or check out our new online boutique.

Easter goody giveaway!!

So, we're giving away the yummiest marshmallow easter eggs from L'Affaire au Chocolate

ALL this week, just 'cause we think you deserve it, lovely ones.

Jo is our local chocolatier (how many people can say that!!) and her shop is just down the road from us on Adelaide Road, lucky we say!

You'll often see one of us nip down to grab a special chocolate or two to help the day go by (Jo does spoil us:) and her to-die-for hot chocolates are to-die-for on those chilly days or when you need an extra special pick me up.

Bring a friend along and you can sit in her intimate French-styled shop and watch the world go by enjoying the best chocolate in town.YUM.

Bonjour! PARDON MY FRENCH

Pardon my French is a lovely new local label designed by

Lucy Kemp and is exclusively available in Wellington at emma on Cuba Street, lucky us!

Lucy has designed a really strong first season which is attracting loads of press.

Her Young American winter '12 collection is tres chic, very feminine with smart detailing and a sprinkle of sportswear too (cool stripe knit collars & cuffs).

Hard to pick a fav but I'm loving the 9 to 5 black wool dress at the moment, you can totally channel your inner Audrey Hepburn, Breakfast at Tiffanys in this gorgeous number!

NEW label for emma- SHERYL MAY

Two local lasses, Emma and Sheryl, once went to fashion school in Wellington, became great friends, travelled the world, found love, lost love, made families, danced & played whilst always coming 'home' to their shared love of clothes, fashion and sewing.

Well this season I'm really excited to say my wonderful friend and talented designer

Sheryl May is stocking her self-named fashion label at emma on Cuba Street.

Sheryl's clothing collection is beautifully made, uses amazing fabrics and flattering shapes, takes reference from vintage art in her prints and is all New Zealand made (yah!)

Sheryl is based in her hometown of Gisborne for half the year then whizzes back to London to work backstage for Burberry at Fashion Week and indulge her other love of dancing while sourcing new fabrics and inspiration- all sounds good to me:)

Her select pieces are in-store now so please pop in and take a peek at lovely Sheryl May

Sweet 1960s

Getting excited about the new winter '12 season and have lots of inspiration courtesy of some very cool women from the music and fashion scene of the 1960s...

Twiggy and those lurvely eyelashes, Patti Boyd's sweet style & staunch attitude ( love that knitted beret:), Pamela Courson's rock'n'roll love life, Mary Quant's innovation of shape and amazing style and the photography of John French...inspiring!!!

Wheel Stylish fashion show pics!

We loved taking part again in the annual Frocks on Bikes frocktastic fashion show earlier this year and with a bit of spare time, over the (rainy) hols, thought it's an ideal opportunity to put your feet up and take a gander at these brilliant photos by Dominika Zielinska of the show:

BEHIND THE SCENES.....&....FASHION SHOW/ CROWD-SPOTTING

And when the rain finally does abate the Frockers have got heaps planned for the rest of summer so check out their website for details of events.

OH, and HAPPY NEW YEAR!!

Thanks for helping make 2011 a great one for emma!

xx

Summer opening hours for emma boutiques