Behind the scenes at summer shoot

Love this time of year as one (fashion) season becomes another.

I know, so the temperatures might not be that summery yet but at emma we're thinking about where we want to go on holiday and what we want to wear.

I really like this emma season ahead with lots of 1970's inspiration in the range.

Great colours like orange and purple, striking stripes, a cool beachy print designed exclusively for us by Karin Amdal :) and a very cute ship-shape cotton print that I totally love (hope you will too)

Thought you might like to take a peek at what's ahead for emma and we made a little movie of behind the scenes at our shoot for the new season.

Feel the warmth and imagine the sunshine, emx

summer 2011 vacationer collection

emma eyecandy!

A local photographer, Claudia, took some rather lovely pics of our Berhampore shop lately when we had a window display up celebrating cool mothers...

http://eyecandy.undko.de/emma

Check out her other views of around Wellington there too.

It's always great seeing how others see places and things around us, gives you a fresh take on the familiar, thanks Claudia:)

Remember when you stayed up all night for Telethon...

...I know awhile ago now but hey it was fun for a good cause (and Blair Underwood took off his shirt on a pledge, ahh memories:)

Well, coming up this Sunday is a day long global telethon for Christchurch called

RISE UP.

Loads of details are on this link so please check it out:

https://riseup.org.nz/home

I'm going to be one of the designers in the 'Fashion Challenge' at Te Papa creating an outfit to be auctioned off for Chch!

So turn onto Maori TV, come and visit us in Wellie, donate or pledge some $ and show your support-you might even get a one-of-a-kind emma creation as a keepsake.

Remember we're all one together this Sunday, x

Photography love x

Have been raiding the central wellington library lately, so good for those big glossy books you can never afford but just want want want...& must share with you a must borrow, in fact this will probably be a must buy it's so good...

'Tim Walker Pictures'

http://www.teneues.com/shop-int/books/fashion/pictures.html

He is a genius with whimsy and skill to create a world you'd love to visit.

Are you loyal?

...'cause we're starting up the first ever loyalty scheme for emma customers,

The Register for Lovely Local Ladies.

Forget points we are giving away 'macaroons'!

Come in to our Berhampore store and see what it's all about.

You can start earning 'macaroons/points' on your first purchase of emma clothing

$10 spent = 1 'macaroon' and these are redeemable off your next full-price emma clothing purchase, easy peasey:)

Also, don't forget to pop in this Saturday (7th May) to celebrate our most favourite day- Mother's Day.

We're having special treats so please join us to nibble macaroons (the sweet tasty handmade type) locally made by 'Sky and Helene' and toast the favourite Mums in your life with a glass of bubbles, emx

Bill Cunningham inspires me

Last weekend, Bella and I went to a documentary about Bill Cunningham, the New York based photographer who chronicles Street Style for the NY Times and does it on a bike, with a film camera at the age of 80. What a guy, we loved it. It was amazing not only for the fashion but it took us away to the streets of New York and Paris as seen through the eyes of a truly good, honest and creative man. If you're ever feeling a bit weary of the world this is a tonic:

http://youtu.be/NYqiLJBXbss

You just have to believe...

...in a little bit of magic ( and some nice warm woollies) when winter starts to cool things down. Wendy did and when I designed this 100% wool cardigan with the peter pan collar I believed too so just had to name it after her.

It'll keep you cosy warm and looking pretty so you can continue to create all your own magic in style:)

Available in redcurrant (as pictured), charcoal and black and instore at emma now!