Remember when you stayed up all night for Telethon...

...I know awhile ago now but hey it was fun for a good cause (and Blair Underwood took off his shirt on a pledge, ahh memories:)

Well, coming up this Sunday is a day long global telethon for Christchurch called

RISE UP.

Loads of details are on this link so please check it out:

https://riseup.org.nz/home

I'm going to be one of the designers in the 'Fashion Challenge' at Te Papa creating an outfit to be auctioned off for Chch!

So turn onto Maori TV, come and visit us in Wellie, donate or pledge some $ and show your support-you might even get a one-of-a-kind emma creation as a keepsake.

Remember we're all one together this Sunday, x

Photography love x

Have been raiding the central wellington library lately, so good for those big glossy books you can never afford but just want want want...& must share with you a must borrow, in fact this will probably be a must buy it's so good...

'Tim Walker Pictures'

http://www.teneues.com/shop-int/books/fashion/pictures.html

He is a genius with whimsy and skill to create a world you'd love to visit.

Are you loyal?

...'cause we're starting up the first ever loyalty scheme for emma customers,

The Register for Lovely Local Ladies.

Forget points we are giving away 'macaroons'!

Come in to our Berhampore store and see what it's all about.

You can start earning 'macaroons/points' on your first purchase of emma clothing

$10 spent = 1 'macaroon' and these are redeemable off your next full-price emma clothing purchase, easy peasey:)

Also, don't forget to pop in this Saturday (7th May) to celebrate our most favourite day- Mother's Day.

We're having special treats so please join us to nibble macaroons (the sweet tasty handmade type) locally made by 'Sky and Helene' and toast the favourite Mums in your life with a glass of bubbles, emx

Bill Cunningham inspires me

Last weekend, Bella and I went to a documentary about Bill Cunningham, the New York based photographer who chronicles Street Style for the NY Times and does it on a bike, with a film camera at the age of 80. What a guy, we loved it. It was amazing not only for the fashion but it took us away to the streets of New York and Paris as seen through the eyes of a truly good, honest and creative man. If you're ever feeling a bit weary of the world this is a tonic:

http://youtu.be/NYqiLJBXbss

You just have to believe...

...in a little bit of magic ( and some nice warm woollies) when winter starts to cool things down. Wendy did and when I designed this 100% wool cardigan with the peter pan collar I believed too so just had to name it after her.

It'll keep you cosy warm and looking pretty so you can continue to create all your own magic in style:)

Available in redcurrant (as pictured), charcoal and black and instore at emma now!

Hot off the presses!!!

...yep the latest issue of the gorgeous Extra-curricular magazine is out and instore at emma now!

Issue #5 has a great featurette on ceramics & we love the cover artwork by Golden Ink Collective's Abby Seymour, beautiful work & they even have a new online store!

http://www.goldenink.com.au/

There's new fashion and recipe pages as well as an article on Auckland synchronized swimming group 'The wet hot beauties'.

Wonder if they've heard about our own Swanwear bathers-perfect combo.

The last issue of Extra-curricular sold out, it's a strictly limited run see, so pop in, grab one and get creative.

emx

Wonderful wet wedding day!

I have to share with you these beautiful pics of the very lovely and talented Anna, and new husband Chris, on their recent wedding day. Anna has been helping emma over the last few years with creating great graphics, a wonderful new website and amazing ads and I was really excited to have the opportunity to make her wedding dress. We used ivory silk her Mum had bought years ago, perhaps for such an event, some vintage inspiration and a little bit of lace to finish off - perfect.

Congratulations you two and I know you'll have a wonderful and creative life together, xx